It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit.
Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.
When you start connecting that many people with global social networks such as Facebook (with over 900 million users), then opportunities and access to markets that were local become global.
Markets for business that were measured in thousands and millions suddenly scale to billions.
It is not only the size that expands but the velocity of the market accelerates as information is transferred and shared at light speed on optic fibre and wireless networks.The connected and global knowledge economy is providing the quiet introvert with media platforms that provide a soapbox to shout at the world.The creative spirits that were locked in urban and rural islands are now free to be heard, read and viewed in milliseconds on fixed and mobile devices.
YouTube since its inception in 2005 is one of many social media channels that allow anyone with passion and purpose to display and spread their ideas and express themselves.
There are hundreds of YouTube partners earning 6 figure incomes from their presence on a free video channel.
60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
Over 4 billion videos are viewed a day
Over 800 million unique users visit YouTube each month
Over 3 billion hours of video are watched each month on YouTube
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localized in 39 countries and across 54 languages
In 2011, YouTube had more than 1 trillion views
In 2011 there were almost 140 views for every person on Earth
YouTube Partner Program
Created in 2007, the YouTube partner program now has 30,000+ partners from 27 countries around the world
YouTube pays out millions of dollars a year to partners
Hundreds of partners are making six figures a year
Partner revenue has more than doubled for four years in a row
Making Money from YouTube
YouTube is monetizing over 3 billion video views per week globally
98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
Hundreds of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable
YouTube Product Metrics
YouTube has more HD content than any other online video site
There are thousands of full-length movies on YouTube
10% of YouTube’s videos are available in HD
YouTube mobile gets over 600 million views a day
Traffic from mobile devices tripled in 2011
The YouTube player is embedded across tens of millions of websites
YouTube created the technology to detect uploaded videos that infringe copyright in 2007. Content ID technology creates a ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video
Content ID scans over 100 years of video every day
More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
There are more than eight million reference files (over 500,000 hours of material) in YouTube’s Content ID database. That number has doubled in the last year
Over a third of YouTube’s total monetized views come from Content ID
More than 120 million videos have been claimed by Content ID
The rise of Facebook, Twitter and other social networks has accelerated the growth of YouTube as it enables discovery and sharing of online video.
500 years of YouTube video are watched every day on Facebook
Over 700 YouTube videos are shared on Twitter each minute
100 million people take a social action on YouTube (likes, shares, comments, etc) every week
An auto-shared tweet results in 6 new youtube.com sessions on average
There are 500 tweets per minute containing a YouTube link
Millions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site)
More than 50% of videos on YouTube have been rated or include comments from the community